The ask.

Develop a creative strategy for the MLB partnership that deepens last year’s campaign, Future of Fankind, and positions Adobe Firefly and Adobe Express as the go-to tools to help fans express their inner creativity.

How I helped:

• Partnered with the ACD (Art) to develop a creative territory that could live within Adobe’s new brand platform, Made to Create.

• Wrote the script for our hero, season-long MLB ad spot and crafted messaging for other media channels and emails.