The ask.
Position Adobe Acrobat as an essential tax season tool by showcasing features that streamline tax prep for W-2 filers and small business owners.
Materials provided: Adobe brand guidelines, Figma templates, key messaging.
How I helped:
Guided Sr. Copywriters in crafting clear, engaging emails that moved beyond corporate jargon to connect with everyday tax filers.
Led Sr. Art Directors in developing unique, Adobe RED-aligned visuals.
Developed clear, compelling social headlines that made complex topics accessible.
recording sessions with talent to ensure voiceovers aligned seamlessly with Adobe’s brand voice.
Ran daily standups with the Adobe Studio team to ensure seamless feedback implementation before stakeholder reviews.
