The ask.
Develop a creative strategy for the MLB partnership that deepens last year’s campaign, Fan to Fantastic, and positions Adobe within sports conversations. Identify the cultural role of creativity in fandom, craft emotionally resonant stories, and design experiences that bring fans closer to the game.
Materials provided: Audience and cultural insights, jobs to be done, KPIs, Adobe brand guidelines.
How I helped:
Partnered with the ACD (Art) to develop three concept campaigns, each with in-depth activation ideas for Opening Day, All-Star Week, and the post-season.
Identified strategic partnerships to enhance Adobe’s brand presence in baseball.
Developed messaging principles and pillars to shape the selected concept, The Future of Fankind, ensuring consistency across all touchpoints.
Wrote scripts and headlines for Opening Day assets, collaborating with motion designers to bring them to life through animation.
